They decided to make the "ultimate" beer - one that's fruity, hoppy and full-bodied like an ale, but also dry, crisp and smooth like a lager - and they named it Juicy Crisp. It has all the beer goodness one could need, backed by a hazy, straw colour and a creamy mouthfeel. Is it an ale? Is it a lager? Who cares, it's delicious!